![]() ![]() “Little by little we’re bringing more new releases into the multiscreen environment,” Dillard said.Īs things stand now, U-verse offers over 280,000 on-demand titles for purchase by subscribers connected directly through the IPTV fixed-service network. Significantly, as AT&T chairman and CEO Randall Stephenson put it during a press conference in November, over that three-year period the carrier intends to “move to an IP-only network meshed seamlessly with wireless” while increasing the data throughput on LTE by adding more spectrum and over 40,000 small cells nationwide.Īlong with introducing Screen Pack as a ubiquitously available subscription add-on for U-verse subscribers the company has been gradually expanding the portfolio of on-demand content, including TV shows as well as movies, that can be purchased a la carte by U-verse subscribers for viewing on connected devices outside the home, notes Maria Dillard, vice president of video products at AT&T U-verse. ![]() “Our customers have told us they want subscription on demand services and we’re delivering.”Īs previously reported, AT&T has committed to an expansion of its U-verse service, now available to 24.5 million households, to reach another 8.5 million within the next three years while at the same time eliminating DSL service across 25 percent of its customer locations in favor of delivering fixed as well as mobile service over its LTE infrastructure. “We know customers have more options than ever before to watch their favorite movies, and U-verse Screen Pack gives them a convenient and valuable way to access a large variety of movie titles, whether it’s on the device in their hand or on their big screen TV,” said Jeff Weber, president of content and advertising sales at AT&T Home Solutions. The new serviced, dubbed “Screen Pack,” is available to U-verse subscribers for unlimited, instant playback through the IPTV system on their TV sets or via broadband and mobile connections to their tablets and smartphones anywhere they are, officials said. But they make clear they’d like to go much further if business conditions, namely, licensing policies of content suppliers, allow. Maria Dillard, VP, video products, AT&T U-verseBy Fred Dawsonįebru– AT&T’s move to explore the monetization potential of multiscreen premium TV service should generate some much-needed feedback on the opportunities for MVPDs in the OTT space, but the really interesting aspects to the carrier’s U-verse initiative may be found with future steps it is likely to take in this direction.ĪT&T executives are not willing to discuss specifics beyond the first move, which is to offer a limited package of 1,500 mostly long-tail movie titles to subscribers at $5 per month in contrast to the usual VOD per-viewing fee model.
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